Updated: Oct 6, 2020
Welcome to the world of fast fashion. Pioneered by Amancio Ortega, founder of Zara, this model of producing, manufacturing and distributing clothing has hit the world by storm. What was once hailed as democratising the latest trends, has in the past few years shown it's dark underbelly: a capitalist system feeding off the exploitation of farmers, lax environmental regulations, factory and sweat shop workers. In an effort to radically change the system, Orsola de Castro and Carry Somers launched the global "Who Made My Clothes" movement, aiming to positively transform the industry into one which values people, the environment, creativity and profit in equal measure.
Launching Dynasty the Label in this context meant that transparency, fairness and sustainability would be at the core of our business model. The only way to do this is through recognising the value each person brings to the process: from the suppliers, the designers, the seamstresses, the distributors. How exactly do we do this? Our suppliers, seamstress and distributors set their own prices and we respect that.
Let's meet the people behind Dynasty the Label.
Firstly, allow me to introduce myself: Kim Berhanu, founder and creative director of Dynasty the Label. I create content, design, source fabric and materials.
Dzung - stays up late with me planning our next shoot, squats to get all those angles, photoshops like no other, brings his graphic design and printing skills to the table and handles international shipping.
Mr Cuong and Mrs Oanh - the tailoring dream team. They spent many years working with large companies in Malaysia and now are looking for a slower pace, one which balances work and life. Now, they bring their years of expertise to each garment, making sure each piece is of exceptional quality.
So there you have it, the dream team making Dynasty the Label flourish.
Learn more about supporting positive change in the fashion industry here.