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The Surprising Thing About Starting a Business during a Global Pandemic

Updated: Oct 6


Is there a manual that comes with this?!

These past few months have been tumultuous. Unexpected. Unstable. Despite being taken for a ride on the rollercoaster that is this global pandemic, we have one thing in common: we've had to adapt.


Many of us, myself included, have had to stop and recalibrate.


What matters in a world where many are forced to stay home? What do we do when social gatherings are limited? When 'work from home' is the new norm, and classes are cancelled? What do appearances matter when the most exciting trip of the year is no longer to Cancún, Bali, the South of France, but to your local park?


As a designer and creative director, I've had to ask myself: where does fashion fit in and is there room for it? Thanks to 2020, "All dressed up and nowhere to go" has taken on a literal meaning.


The month of March here in Vietnam was when the talk of lockdown became reality. As the nation prepared to stay inside, non-essential businesses shut their doors. Dynasty the Label included.


It was only six months ago that I made the leap and began my slow fashion brand, and I was already standing on the cliff of uncertainty. Immediately I asked myself: Would I be able to weather the storm? What will happen once this is over, or more accurately: when this is over?


As the age-old saying goes, life isn't about waiting out the storm, but about learning to dance in the rain. Rather than let uncertainty stifle my creativity, I continued to put my designs, and myself, out there. I said yes to exciting new opportunities (BERFS, the Urbanist Vietnam, Style Republik), filled my days with new hobbies (my glue gun and I are now best friends) and dreamed of growing my fashion empire.



Big dreams come true through small, actionable works


After my record 3 sales in March, something amazing happened. Business picked up. Fast. May broke pre-Rona records and became my best sales month. Things didn't stop there - June out-preformed May by a long shot. I didn't have time to celebrate when July's figures took the cake.


Each months successes validated the necessity of creativity, art and fantasy in our lives. The need for self-expression. Make-believe. It was the message I needed to crush the doubts in the back of my mind, those niggling thoughts that whispered that I was unexceptional. Frivolous. Dreaming too big.



Imagine a world where insecurities and self-doubt didn't exist... what would you do differently?


Seeing my fears proved wrong taught me that there is enough space for all of us. Whatever your idea is, put your heart and soul into it. Be consistent. Even when eyes aren't on you, keep at it. There's millions of people doing exactly what you're doing, but the difference is, they aren't you. They don't have your vision. Your life experience. Your flair.


So, what are you waiting for? Wake up darling, the dream only works if you do... and what an exciting journey it will be!








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